With a nebulous ask and quick deadline, I worked to quickly pull together key needs for development to begin. This included an interim style guide for developers to leverage until a more robust design system could be delivered, sitemaps and user flows to identify key content types and needs, analyses of competitor headers and navigation, and various informational architecture considerations to streamline links and help identify their hierarchy in our users’ mental models. All decisions were backed by real-time analytics, industry case studies, and live, in-person usability testing sessions.

Work cross-referenced various internal style guides, communications, and business needs all while was focusing on mitigating user barriers to digital experiences by emphasizing accessibility and inclusive design to provide a concise starting point for development to begin.