Red Cross

UX + Integrated Campaign

The Red Cross Blooms campaign illustrates the impact of the individual and kicks off with a magazine ad and a biodegradable paper insert embedded with flower seeds. Organic typography and bright crimsons are used to add interest and elevate the design to feel greater in scale. The website documents the response and allows digital story submission and “bloom paper” purchase options. For every story gathered, the Red Cross plants a red tulip in a field. Time-lapse documentation shows the flowers initially spell out “Teach Your Children,” with contributions forming the Red Cross logomark.