DESIGN-ER. MAKE-ER. DO-ER.
Brand Refresh + Advertising Campaign + UI + UX
The brand makeover supports the regional bank’s recent growth as they offer new locations and services. With a goal to appear more friendly and highlight community involvement, the new mark has updated colors and a more organic form. The brand campaign unfolds as print ads describing the chemical makeup of money set against priceless moments. The tagline: It’s your money. It’s what you make it.