I’m (yoo/lee/ah)!

I lead teams, build design systems, and ship products that move business metrics while solving meaningful problems for users.

Turning chaos into clarity. 10+ years of product leadership. Zero tolerance for bad handoffs.

Strategy: Map the messy middle between "what if" and "ship it."

Systems: Scale consistency so your team can sleep at night.

Research: Ask the uncomfortable questions that save you money.

What I do

Three people working on grouped task cards laid out on a long table in an office. One woman is organizing cards on the right, and a man and woman in the center and left are examining the cards.

Bring smart people to build together—more perspectives, fewer blind spots, better products.

A large whiteboard with handwritten notes, diagrams, and flowcharts related to a project. It includes sections titled 'Problem Statement,' 'Journey,' 'Action,' and 'Reward.' There are sketches of arrows, boxes, and funnel diagrams, as well as text discussing opportunities, goals, and research methodologies.

Map the messy middle between "what if" and "ship it"—turning ambiguity into actionable roadmaps.

A large sheet of paper with handwritten notes and numerous sticky notes attached, organized into categories about saleboat development, including sections labeled 'forward' and 'back'.

Dig into real user problems through research and testing, because assumptions are expensive.

Four people in a business meeting room, three seated at a conference table and one standing near a glass partition, with a laptop, water bottles, and notebooks on the table.

Speak fluent stakeholder—translating design decisions into business impact that gets executive buy-in and budget.

my services

Clients

HarperCollins Publishers logo with text
NuCraft logo in gray on a white background.
Meijer logo in gray on a white background.
Landstar logo featuring a star with motion lines and the company name in bold gray letters.
Auto-Wares Group of Companies logo in grayscale.
Merrell logo in gray on a white background

✴︎ Let's turn your big ideas into real products that users love and metrics prove! ✴︎

Need a design partner? Let’s transform ambitious ideas into products people actually use. Something worth talking about.